Press Clipping
04/10/2021
Article
Livestreaming company Bulldog DM powers 61 million views over 12 months

Shows averaged 41 minute watchtime per unique viewer on BDM-hosted microsites

Bulldog DM delivered livestream experiences from brands and entertainers to dozens of platforms, which racked up more than 61 million total views and resulted in an average watchtime of 41 minutes per unique viewer on Bulldog DM-powered, whitelabeled client microsites over the past 12 months.

In 2020, Bulldog DM powered events with Jennifer Lopez, J. Balvin, and Reba McEntire, to name a few, and worked with brands from AT&T to Hyundai to Gillette. It helped the independent member venues of the National Independent Venue Association raise funds, ran a virtual basketball camp with NBA and WNBA players, made sure New York City high school graduates had a streaming ceremony to remember, and encouraged young women to consider STEM careers in partnership with the Ad Council.

Bulldog DM streamed these events on every platform and in every virtual environment imaginable, including Minecraft, as well as on dedicated sites custom built for clients’ needs. Growing business 320% over the previous year, Bulldog DM capped off 2020 powering TikTok’s New Years Eve livestream, broadcasting 20 streams across 13 time zones.

"Livestreaming has exploded but the learning curve to deliver a high quality, seamless experience is still high," said John Petrocelli, Bulldog DM founder and CEO, in a press statement. "Our approach of creating custom livestream destinations unique to each client means no two experiences are ever the same."

The company's custom approach ensured audiences remain engaged for longer, resulting in an average watchtime of 41 minutes per unique viewer on Bulldog DM powered white-labeled client microsites. Unique tools such as broadcasting in stereo quality and feeding high quality livestream footage directly into Instagram Live ensure a premium experience, additional key drivers of average watch time.

For 2021, the company's chief focus is growing its market-leading best practices in the live shopping space, which is ripe for never-before-seen programming.