Premiere Livestream Studio Bulldog DM Hires Simon Rust Lamb as COO, and Co-Founding Partner of Original Productions Affiliate

Bulldog DM, the premiere livestream studio, is announcing the hire of veteran entertainment executive Simon Rust Lamb, Esq. as COO and as the co-founding partner of Bulldog DM’s new company dedicated to producing original livestreams. As CEO of the curiosity preservation society, the new Bulldog DM offshoot, Lamb will chart its creative course and develop original livestream programming in collaboration with a diverse range of partners from across entertainment, philanthropy and music. Powered by Bulldog DM’s premium production and unique interactive capabilities, the originals will focus on connecting communities and supporting philanthropic missions. 

“Bulldog’s incredible growth over the last eight years has brought us to a point where we’re seeking investment to expand our capabilities and our creativity,” says Bulldog DM’s CEO and founder John Petrocelli. “Simon’s proven ability to lead a creative company through incredible growth and his passion for livestreaming made him a perfect fit.”

Lamb’s extensive experience in producing livestreams, music festivals, and independent film, along with his long history in journalism, will complement Bulldog DM’s expertise in the production and distribution of custom livestreams for Fortune 100 brands and entertainment companies.

Lamb is a live entertainment strategist and attorney whose practice specializes in large-scale music festivals. He has been deeply engaged with  non-profits, including serving on the boards of Film2Future and Pablove. He formerly worked as COO and General Counsel at Live Nation subsidiary Insomniac, the producer of Electric Daisy Carnival (EDC) and other major festivals. Lamb is now applying his experience and creativity to livestreaming. “There’s so much creative exploration to do in livestreaming and Bulldog DM is the most forward-thinking player,” explains Lamb. “It reminds me of when I was throwing raves in the desert: There are no rules, just a chance to create memories and build communities in an evolving space that is very accessible.”

In addition to his role as COO of Bulldog DM, as the CEO of the new offshoot, Lamb and Bulldog DM plan to take a collaborative approach to creating original content in their new partnership. “We want to be a force for good, and we’ll develop programs that will be best served as livestreams that also support this mission,” says Lamb. “Bulldog DM is the best at livestreaming stories for our clients, but now feels like the right time to use our skills to expand our storytelling and create original content."